People behind the work
Small team, direct involvement, high accountability.
Frank X. Cid is a visionary entrepreneur, investor, and business strategist with a proven record of building and scaling companies across multiple industries. As the Co-Founder of WeWorking Sports, he brings extensive experience in business development, finance, and operations, creating the foundation for athlete management, brand growth, and long-term career success. As the Founder and CEO of Shield Investment Group, Inc., Frank has led a diverse portfolio spanning real estate, hospitality, entertainment, and consumer brands. His ability to identify opportunity and build sustainable value has earned him a reputation for turning vision into lasting enterprise. From multimillion-dollar property developments to brand expansion and strategic partnerships, Frank’s leadership is defined by integrity, precision, and foresight. Driven by a lifelong passion for sports, teamwork, and culture, Frank recognized the alignment between athletic excellence and business innovation. Through WeWorking Sports, he provides athletes with the same strategic structure, financial guidance, and brand vision that have powered his own ventures, helping them create generational wealth and enduring influence beyond their playing careers. Known for his disciplined leadership and commitment to empowering others, Frank Cid continues to redefine athlete representation by merging business insight with purpose-driven mentorship.
César Boaventura is a Portuguese football agent recognized for his expertise and trusted relationships across European and international football. He began his career in player representation in 2014 when he founded GIC Sports, which has grown into one of the most respected agencies in the global market. Encouraged by former players who saw his unique blend of football knowledge, strategic vision, and leadership, César entered the industry to bring a more ethical and structured approach to representation. Over the past decade, César has built an extensive international network, completing more than €300 million in player transfers across top European leagues and emerging markets such as the Middle East. He has played a key role in major moves for players including Anthony Martial, Jules Koundé, Luuk de Jong, Davinson Sánchez, Tanguy Ndombele, Adnan Januzaj, Munir El Haddadi, and Cengiz Ünder. Guided by professionalism, ethics, and loyalty, César believes a player’s success extends far beyond transfers. It is achieved through strategy, transparency, and the careful management of both career and image. His reputation for discretion and consistency has earned him the trust of clubs and players at every level of the sport. Today, GIC Sports operates across Spain, England, France, Italy, and Saudi Arabia, bridging talent and opportunity on a global scale. Through WeWorking Sports, César brings this same dedication and insight to a new platform focused on athlete representation, brand development, and long-term career growth.
Steve Lobel is a respected entrepreneur, talent manager, and brand visionary with more than three decades of experience discovering and developing world- class talent. As Co-Founder of WeWorking Sports, he brings his deep background in management, marketing, and cultural leadership to help athletes grow their careers, expand their influence, and build brands that stand the test of time. Born and raised in Queens, New York, Steve was mentored by the legendary Jam Master Jay of Run-DMC, who introduced him to the entertainment industry. From there, he went on to manage and collaborate with some of the most iconic names in music, including 2Pac, Bone Thugs-N-Harmony, Nipsey Hussle, Fat Joe, and Run-DMC. His ability to recognize talent early, build relationships, and turn potential into legacy made him one of the most trusted figures in entertainment. As CEO of A2Z Entertainment and WeWorking, Steve has mastered the art of connecting culture and business. His approach blends creative strategy with authenticity, helping artists and brands reach new audiences through storytelling, visibility, and influence. Through WeWorking Sports, he applies that same vision and relentless drive to athlete representation, empowering clients to achieve long-term success both on and off the field. A true architect of influence, Steve Lobel continues to shape culture by merging integrity, creativity, and ambition to transform talent into legacy.
Yonatan Meyer is an investor and capital markets executive with more than fifteen years of experience structuring and managing capital across venture platforms, private investment vehicles, and global financial institutions. At WeWorking Sports, he leads investment strategy and wealth development initiatives, helping athletes transform career earnings into long-term, sustainable enterprises. He serves as a Partner at a Florida-based single family office, where he oversees capital allocation, due diligence, and portfolio management across consumer brands and emerging lifestyle sectors. His focus is on identifying scalable opportunities, structuring disciplined investments, and building diversified portfolios designed for durable growth and long-term value. His approach combines institutional rigor with entrepreneurial perspective, ensuring that capital is deployed strategically and responsibly. Previously, Yonatan was a Partner at Casa Verde Capital, where he helped raise more than $250 million across multiple funds and deployed capital into over twenty companies spanning technology and branded consumer sectors. Earlier in his career, he spent seven years in the Investment Banking Division at Citigroup, executing more than $20 billion in sovereign debt and liability management transactions across global markets. Yonatan earned a Bachelor of Arts in Economics, magna cum laude, from Tufts University. At WeWorking Sports, he brings institutional precision and disciplined capital strategy to every client relationship, empowering athletes to build structured wealth, own meaningful equity, and create financial legacies that extend far beyond their playing careers.